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Frontier Agriculture, the UK's largest arable inputs and grain marketing business, has chosen to highlight the importance of its employees to the business by featuring members of staff on its new lorries. The new livery reflects the company's successful brand advertising campaign, which has been running in the farming press all year, and has this week been applied to the first three of the company's 90-strong fleet.

Head of Marketing, Sharon Sears, commented, "Frontier's success relies on the expertise of the people in our business and their ability to apply that expertise to the benefit of our customers. It is the people who work closely every day with farmers and grain consumers that continue to build the business and its reputation, and we are recognising that in all our marketing communication. The response from customers has been tremendous, as they also recognise the contribution made by Frontier staff to their own businesses. These are just the first few in a series of Frontier 'facetrucks' you will start to see on the roads."

Andrew Hildreth, Logistics Manager and one of the people featured on the new lorries, said, "Our customers really value the flexibility we can offer using our own fleet. As the business grows, we will continue to invest in new lorries to ensure we offer our customers the service they expect from a leading merchant." When asked how he felt about being a 'face of Frontier' ", Mr Hildreth said, "I think it's great to let customers know who they are dealing with. Frontier may be a large organisation but it is our people that make us easy to work with and that deliver efficient service day in day out to our customers. I'm delighted to be chosen to represent the company on the new lorries."

The other two trucks feature Jim Carswell, Frontier's National Trials Manager and a well known figure among not only Frontier customers but the whole industry, and Mick Hart, one of Frontier's HGV fleet drivers, who will actually be driving the truck carrying his own photograph.

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