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11th April 2016

Cereals Frontier stand mainFrontier has confirmed that a number of exciting developments which will benefit farmers will be on show at this year's Cereals event.

Growers are invited to visit Frontier on stand 419 where, as well as enjoying the Frontier team's hospitality, they will be able to find out more about Frontier's progress in three key areas:

Crop production

Frontier is helping growers take an integrated approach to crop production working closely with them to understand their aims and maximise yields. This approach takes into consideration all aspects of production, including: soil, rotations, varieties, establishment, nutrition, crop protection, risk management and legislation. Find out how taking this integrated approach could help your business.

Soil health

Good soil health is the basis for any successful crop. Frontier's new 'Soil Life' initiative could help you get more from your soils. Find out more at Cereals.


Frontier's online crop production management system, 'MyFarm' is already establishing itself as an invaluable resource for crop protection and inputs management. Cereals will see the unveiling of a number of additional tools.

As well as providing information about these key initiatives, Frontier will again be offering a warm welcome to growers at Cereals. Throughout the event, Frontier will provide guests visiting their stand with complimentary hot drinks as well as Danish pastries at breakfast, hot beef and pork rolls for lunch and strawberries and cream for afternoon tea.

Sharon Kennett, marketing director for Frontier said: "Cereals is the highlight of our events calendar and an occasion that we all really look forward to. The information we'll have on display related to crop production, soil health and technology alone make it worth growers' while stopping by. Whether you have an existing account or not, you will be made welcome.

"Most of our advisory team is available on our stand. From agronomists and farm traders through to grain traders and even careers advisors, if you have a question about crop production or grain marketing call by our stand and have a chat with us over a warm drink and bite to eat.

"We are proud that we don't use any outside catering services to deliver refreshments during the event. Volunteers from around our business, especially from our support functions, give up their time to meet and serve customers. It's great because these are the colleagues who rarely get to meet our growers face-to-face. So farmers calling by the stand for a hot roll and cup of tea might just find that it's being served by the Frontier person they were talking to on the phone about their account or grain movement last week!"

Frontier's marquee at 419 is adjacent to Kings' game cover, conservation, green cover and forage crops. Kings is a division of Frontier. The Frontier marquee is easily found, being flanked by magnificent displays of wildflowers grown by colleagues at Kings and also clearly marked by Frontier flags flying from the roof.

SOYL, Frontier's precision crop production team can be found on stand 314.

The Cereals event will take place on 15th & 16th June 2016, at Chrishall Grange, near Duxford, Cambridgeshire.

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