Frontier Agriculture will highlight the solutions available to growers to help boost profitability, reduce risk and unlock new opportunities through tailored solutions at LAMMA 2026.

This activity reflects Frontier’s focus on using its position and understanding of the whole arable supply chain to support farmers to create resilient, profitable farm businesses in an increasingly complex operating environment.

Visitors to the show will be able to connect with Frontier’s experts from across the business to learn more about the value of taking a data-driven approach, as well as diverse marketing strategies, funding opportunities across the supply chain and innovations such as the closed transfer system.

“As the industry navigates significant shifts in agricultural policy next to mounting environmental pressures, extreme weather events and challenging global markets, building farm business resilience has never been more critical” explains head of knowledge exchange, Michelle Nuttall.

“Our goal is to help farmers make informed decisions that not only protect their business today but create opportunities for growth in the future.

“By bringing together expertise, insight and market access, we’re demonstrating how Frontier continues to advance agriculture through practical, joined-up support,” she adds.

“At LAMMA, we’ll be demonstrating the value of data and insights to support the longevity of their farm business through our MyFarm platform, as well as opportunities to access additional revenue streams and leverage new markets.”

Frontier’s MyFarm platform includes a range of tools to support business administration, crop management, farm operations, optimised inputs and grain marketing. Its precision tools provide growers with innovative mapping technology to help monitor field conditions and crop progress across the season, and analytics powered by Yagro support growers to benchmark performance and assess cost of production.

Together, these capabilities show how Frontier is investing in continuous improvement and innovation that delivers real, practical outcomes for customers.

A future-focused seminar: “Resilient rotations: Maximising the value from spring and break crops”

As well as activity on stand, Frontier’s experts will also host a seminar in the CropTec theatre exploring the practical approaches and commercial opportunities available to growers incorporating spring and break crops into the rotation, with a specific focus on beans, oilseed rape and spring barley.

Michelle continues: “These crops can offer viable income opportunities for growers when approached strategically.

“With the right support, not only can they deliver agronomic benefits but they can also open up valuable new markets, helping growers to diversify their cropping plans and spread their market risk.”

The session also reflects Frontier’s role in raising its voice on behalf of the industry, sharing insight and supporting debate on long-term resilience.

Speakers participating in the session:

• Jim Knightbraid – Head of customer proposition

• Rebecca Geraghty – YAGRO managing director

• Finley Hawkins – Fertiliser business development manager

• Jess Saunders – Commodity trader

The session will be chaired by Frontier’s head of digital strategy, Richard Johnston.

More information about the session can be found on the LAMMA website.

Safe, clean, efficient inputs with the Wisdom closed transfer system

Always a popular talking point at the LAMMA Show, the closed transfer system (CTS) from Frontier and Wisdom Systems will also be on stand again, with visitors able to see the technology up close and learn more about the practical benefits it’s delivering on farm.

Partnering with Richard Garnett of Wisdom Systems, the CTS is being increasingly adopted and Frontier’s team are pleased to be working with a growing number of crop protection and micronutrient suppliers to continually increase the portfolio of products that are available. Just recently, approval was granted for Privest® - a protectant fungicide from BASF to help prevent late blight in potatoes – to be supplied exclusively by Frontier in 300l CTS-compatible IBCs.

This work forms part of Frontier’s ongoing investment in innovation to improve safety, efficiency and standards across the industry.

Michelle concludes: “These partnerships are a real positive for the industry. More and more manufacturers are moving to CTS-compatible packaging to reduce the risk of exposure, cut waste and help increase overall farm efficiency. LAMMA is a great opportunity for visitors to see the CTS for themselves, speak to our experts and learn more about the benefits.”