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Members of Molson Coors Growers' Group recently joined forces with employees at Molson Coors Brewing Company and Frontier Agriculture in a charity bike ride, which took them on a gruelling three day, 210 mile journey, from Grain to Glass. The ride began at the Molson Coors maltings in Burton-upon-Trent on Tuesday, 26th June 2012 and ended at the company's brewery in Alton, Hampshire on Thursday, 28th June.

bike ride arrives at alton

On completing the ride in Alton, Jon Duffy, grain trading director for Frontier Agriculture, said: Riding over 200 miles was always going to be a tough challenge but to do it with such a great bunch of people was the real highlight. The route chosen was just about perfect - perhaps with the exception of those ridiculous hills going out of Winchcombe and Wantage! To have such a warm reception from all the farms we visited along the route added to the special nature of the ride.

Those taking part in the bike ride and raising money for The Countryside Fund were:

  • David Hall - Regional Manager EFFP
  • Jake Freestone - Farmer
  • James Cox - Farmer
  • Andrew Roberts - Farmer
  • Mark Blakeway - Farmer
  • Jon Duffy, Grain Trading Director for Frontier Agriculture
  • Jerry Dyson, Category Manager for Brewing Raw Materials Molson Coors
  • Debbie Read, Corporate Responsibility Development Manager at Molson Coors 

The total raised so far stands at £3,586.00 with pledges still coming in. Those wishing to donate can do so at

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