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Frontier donates £10k to charity to mark Mental Health Awareness Week


 13th May 2024


Mental Health Awareness Week (MHAW) takes place between 13th - 19th May this year. Frontier Agriculture is once again supporting this initiative by donating £10,000 to a variety of mental health and agricultural charities. 

This is Frontier’s eighth consecutive year of donating to charity during what is the UK’s national week to raise awareness of mental health, bringing the cumulative total of its donations to over £70,000.  

The money donated will be split between R.A.B.I,R.S.A.B.I.and Lincolnshire Rural Support Network - agricultural charities that provide a variety of practical, financial and wellbeing support to farmers - and the national mental health charityMind.

Speaking about the charities the company has chosen to support, Diana Overton, Deputy Managing Director at Frontier explained, “Our chosen charities do really important work in supporting people from the agricultural community and more widely with mental health challenges.

“With the continued rising cost of living in the UK making fundraising more challenging, we are keen to ensure that these charities receive the financial support required to provide help to those who need it most.”

Moving more for mental health 

Launched by the Mental Health Foundation over 20 years ago, MHAW promotes a key theme each year to drive focus on a particular mental health topic, with ‘moving more for mental health’ being the theme for 2024. Moving more can increase energy, reduce stress and anxiety, and boost self-esteem and is one of the most important things we can all do to help our mental health.

“We have a range of activities planned across our sites this Mental Health Awareness Week to bring colleagues together and encourage them to explore the impact that moving more can have on their mental health,” Diana explains. “These range from daily organised walks to free yoga and fitness classes. Our aim is to offer something for everyone.”

In addition to the physical activities planned, Frontier is also hosting a digital event for employees during the week and launching a new internal health and wellbeing site dedicated to sharing resources and information to help colleagues manage their physical and mental health. 


The Responsible Choice Logo small
Frontier’s work during MHAW is part of its work under The Responsible Choice (TRC) to
promote and encourage good mental health awareness and practices, particularly among those working within agriculture.  



 How you can engage with MHAW

  • Share your #MomentsforMovement on social media during the week
  • Use the Mental Health Foundation resources for tips on boosting your mental health by moving more
  • Follow MHAW activity on social media using the hashtags #MentalHealthAwarenessWeek and #MHAW24.  

For more information about this year’s Mental Health Awareness Week, visit mentalhealth.org.uk/mhaw or join the conversation on social media using the hashtags above.


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