To be frank, a sample bag of grain doesn't really tend to excite many of us. Why would it? It's just a sample, it's minute in comparison to the hard graft that's come before it. But then – if we really think about it – doesn't that make it quite a significant thing?
That bag of grain represents at least a year of hard work; significant investments, the challenges you've overcome and the opportunities you've taken. When you consider the efforts that have gone into creating that bag of grain you realise that, if we are to be completely honest, it all comes down to that bag. The fact is that it isn't just grain in there. It's information, data, learnings, it's proof of things that worked well and sometimes things that didn't.